Brings the superior quality and performance of German Engineering to Indian households
Siliguri, May 25, 2018: Bosch Household Appliances, Europe’s largest home appliances brand renowned for its German Engineering, superior quality and great performance; has inaugurated its 1st retail brand store in Siliguri, West Bengal today. With this second brand store in West Bengal, and fifty-six stores across India, Bosch looks at strengthening its foot hold in the eastern part of India with the launch of this store.
The 1250 sq ft. state-of-art facility hosts the entire range of Bosch free-standing and built-in appliances and is located at Sevoke Road, Salagura in Siliguri. With this brand store, Bosch will make the leading German patent application technology more accessible to its valued customers beyond the metropolitan cities of India. Bosch has created a landmark in the Indian consumer durable space with its free-standing range that includes washing machines, washer dryers, dryers, refrigerators, dishwashers, small appliances and the built-in range which comprises of cooking hobs, hoods, ovens & microwaves.
With the 56th store opening, the German engineered company is poised to present its leadership in innovative consumer technology space with appliances that offer 100% performance and quality. Bosch believes in delivering products that are not only of top quality but also are visually appealing, energy efficient, user friendly and eases consumer’s work with their top-notch performance. With this first brand store in Siliguri, Bosch aims to cater to all the markets possible in India and grow its foothold in West Bengal steadily, but also reaffirms its India commitment of making superior technology and service more accessible to the consumers.
Commenting on this footprint expansion, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “This is the launch of the second brand store in West Bengal. In 2018, we plan to significantly invest in the retail expansion of Bosch stores across the country. In the past couple of years, Bosch appliances have gained a substantial market share in the country, especially within the washing machines, refrigerators and dishwashers category.”
He further added, “At Bosch we are committed to delivering the best and nothing leaves our factory unless it’s perfect. We connect with the Indian sentiment of what looks perfect must also work perfectly. Bosch bridges this gap between consumers and products by providing consumers with the best in class technology at a reasonable cost in India. This store launch will take forward our home appliances legacy and ensure that the customers work less and our machines deliver more. Our India commitment is reaffirmed with this second brand store in Siliguri, West Bengal.”
In a country where the women pick nothing less than perfect, Bosch is pleased to be authenticated by them. Though the Bosch range of free standing appliances is made by German engineers, they are approved by Indian women. The features of the free-standing appliances are specially customized to meet the Indian needs. For example, the south Market experiences voltage fluctuations, resulting into the appliances stopping abruptly or being damaged.
Bosch’s built in appliances offer world class quality and design that easily fit into the kitchen cabinets, advanced technology to deliver perfect results and safety features to protect the children and consumers from harm.
The Bosch brand store has been officially operational from 4th June 2018 and the address for the same is Jeevandeep Building, Sevoke Road, Salugara, near Honda showroom.
About Bosch Household Appliances
Bosch introduced its domestic household appliances range in India in 2011, through BSH Household Appliances Manufacturing Pvt. Ltd, the current product range for India includes washing machines, washer dryers, dryers, dishwashers, refrigerators, small appliances and built-in cooking appliances.
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