-Unveils the All New Tigor and announces Bookings open for the much awaited Harrier-
Siliguri, October 26, 2018: Tata Motors launched a new state-of-the-art full-range passenger vehicle showroom and workshop, M/s Rangeet Auto, in Siliguri today. Expanding its class leading automotive experience, the inauguration of this showroom and workshop is a step forward towards Tata Motors’ aggressive network expansion plans, in line with its Turnaround 2.0 strategy.
At the same occasion, the Company also unveiled the all new Tigor in Siliguri and announced the bookings open of its much awaited SUV based on the revolutionary architecture and derived from Land Rover’s legendary D8 architecture – The Tata Harrier. While the customers can book the HARRIER with an amount of INR 30,000 on www.tataharrier.com or by visiting the nearest Tata Motors authorized dealership, the all new Tigor can be purchased at all authorized Tata Motors dealerships at a starting price of INR. 5.17 Lakhs for the petrol variant (powered by the 1.2L Revotron) and INR. 6.05 Lakhs for the diesel variant (powered by the 1.05L Revotorq), ex – showroom, Siliguri.
Commenting at the event, Mr. S N Barman - Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit - “With ‘Connecting Aspirations’ at the center of our brand promise, we at Tata Motors are working with our network partners to offer our customers a solid product mix and a delightful experience. We continue to enhance and expand our product line up and network to cater to our demanding customers with high expectations. As part of our Turnaround 2.0 journey, we are concentrating on optimizing various business levers and focusing on strengthening our sales network and customer experience, in order to enhance performance and profitability. The launch of this dealership is a step forward in that direction.”
According to Mr. Amit Aggarwal, Dealer Principal, Rangeet Auto Pvt Ltd, “We are delighted to partner with Tata Motors and are extremely happy to launch this showroom today in Siliguri. With a commitment to provide best in class purchase experience during sales to all our customers, we look forward to working with Tata Motors and strengthen our relationship in the years to come.”
The Company has 2 dealerships in Siliguri and boasts of 28 showrooms in West Bengal overall. Spanning across 4000 sq. ft. of area, this newly inaugurated showroom is strategically located in Sevoke Road, and will cater to the aspiring customers of the city with a stunning range of new generation passenger cars from Tata Motors. At the launch, Mr. Barman also unveiled the next generation compact sedan, all new Tata Tigor. With exclusively styled interiors and exteriors, this premium compact sedan will be available in petrol (powered by the 1.2L Revotron) and diesel (powered by the 1.05L Revotorq) variants, across all Tata Motors authorized sales outlets.
Equipped with the latest technology, this new showroom will retail the new generation PV line-up. The company also offers a workshop to its customers which is equipped with latest equipment and advanced mechanization and automation. Tata Motors aims to increase its reach aggressively and through these showrooms it will continue to offer best value and experience to customers. Tata Motors’ Turnaround 2.0 journey will continue to focus on ‘Winning sustainably in PVs’ with an objective to increase market presence and drive volumes in PVs.
-Ends-
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
To know more, please visit (www.tatamotors.com; also follow us on Twitter: https://twitter.com/TataMotors)
Media Contact Information
Tata Motors Corporate Communications E-mail: indiacorpcomm@tatamotors.com
Tel: +91 22-66657613 www.tatamotors.com
